DMN3 Blog

If you’re not using a tagline or slogan for your brand, you should be. Of course it needs to be the right one for your brand, product and customer. Here’s what you need to know… 
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In this era of the growth of online advertising, print advertising is often seen as being less desirable than online advertising. That’s an ignorant view of print’s place in any advertising campaign. Here’s why… 
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Video surveillance systems and cell phones are now being used by brick and mortar retailers to track consumer behavior in ways not anticipated a few years ago. One retailer reports a 20 percent sales gain after it began using one of the new consumer tracking technologies. 
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The fact that mothers are the target market segment for a new advertising campaign for Vick’s Behind Ear Thermometer is not surprising. What is surprising is the level of sophistication that Blue Chip Marketing Worldwide is using to determine which mothers will see the ads. 
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Because of rapid expansion of mobile technologies, companies have no choice but to take mobile marketing very seriously as part of their online marketing strategies. If you haven’t started to do so yet, read on… 
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The use of nostalgia as an emotional advertising appeal has been pushed by numerous trade publications as a highly effective and persuasive advertising tactic. The result is that we see nostalgic themes in many advertising campaigns. Does the hype exceed the facts? Here’s what marketing research tells us… 
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New consumer research demonstrates that getting customers to sign their name can influence subsequent shopping behavior in a predictable manner. What can marketing professionals learn from this consumer research?  
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You probably already know that Americans started the holiday season by spending big over the Thanksgiving weekend. Some interesting insights can be gleamed from looking inside the numbers… 
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There has been a lot of interest by advertisers and advertising networks in using the online video capabilities of the Internet-connected television as an advertising medium. "By Christmas morning, just about half of American households will have at least one Internet TV”  said Richard Doherty, research director at Envisioneering, a market research and technical assessment company, And now advertisers think they have the solution… 
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Two things you can do to change customer behavior for the better: saying “I’m sorry” when you screw up; and providing a “smiling” and positive atmosphere for customers. These policies are more than just being courteous. Marketing research suggests they can have significant business implications. 
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