DMN3 Blog

Will your advertising and marketing strategies be impacted by what the FTC is proposing? Chances are they will be in one way or another. Here’s the gist of what they are proposing… 
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On December 1^st, the Federal Trade Commission (FTC) issued a report that proposes a new framework to protect consumer privacy. It seeks to provide safeguards concerning the commercial use of data obtained from consumers' online and offline behaviors. If you are a marketing professional, you should know what they are proposing. 
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Do you know that consumers are more likely to buy what you have to sell if they are already positively predisposed to your brand? You are probably thinking “Duh…I know that!” Then… why don’t you take advantage of this fact to improve your marketing success? 
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Marketing research studies have given us at least some guidance as to when to use rational versus emotional advertising appeals. Do you adhere to what we know? 
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