DMN3 Blog

Because of rapid expansion of mobile technologies, companies have no choice but to take mobile marketing very seriously as part of their online marketing strategies. If you haven’t started to do so yet, read on… 
[continued]

The use of nostalgia as an emotional advertising appeal has been pushed by numerous trade publications as a highly effective and persuasive advertising tactic. The result is that we see nostalgic themes in many advertising campaigns. Does the hype exceed the facts? Here’s what marketing research tells us… 
[continued]

Sexually oriented advertising appeals are prevalent. The question is how effective they are in driving sales and brand recognition? The answer is not as clear as it would seem by the prevalence of their use by advertising professionals. Here’s what we do know… 
[continued]

New consumer research demonstrates that getting customers to sign their name can influence subsequent shopping behavior in a predictable manner. What can marketing professionals learn from this consumer research?  
[continued]