DMN3 Blog

DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.

Marketing: It all Begins with Understanding Your Customer

Wednesday, October 28, 2009

So often businesses bring a quality product or service to market and hope, “if we build it…they will come.” 
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Online Tracking Regulations to Take Effect Next Year

Friday, October 23, 2009

If you buy, sell, use or even view online advertising, your experience is about to change… 
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So What?...A Question that Needs to Be Part of Your Marketing Vocabulary

Tuesday, October 13, 2009

Do you ask it enough? In the philosophical context this question can help you reflect on life itself. But how does it impact your marketing decisions? 
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Do You Know How Americans Feel About Behavioral Targeting?

Wednesday, October 07, 2009

Americans don’t like the way advertisers use behavioral targeting for promotions or content according to a new survey released on September 30th. 
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Marketing: "What's In It for Me?" Still Relevant

Tuesday, September 29, 2009

If you think you know and make the right decisions about marketing and Internet marketing then read no further... 
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Marketing During a Recession: Additional Thoughts

Friday, September 25, 2009

The New York Times this week does another story on Hyundai. If you have followed my post about Hyundai and read the DMN3 Institute article on Marketing in a Recession you know that they predicted a significant growth in sales, market share and profits for Hyundai based on previous studies on the impact of marketing during a recession.  
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Maintain Your Online Marketing Customer Bearing

Monday, September 21, 2009

I keep a number of sayings in front of me as I work. Some of them may sound trivial. In fact they are really profound... 
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Marketing on the Web Begins with the Website

Thursday, September 17, 2009

I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better... 
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Website Duplicate Content Poorly Understood

Monday, September 14, 2009

There are essentially two issues that one should be concerned with regarding Duplicate Content on the Internet: 
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Website Content Optimization Can be Frustrating

Thursday, September 10, 2009

Website optimization is all about writing good copy. Whether creating online articles, white papers, web page copy, or other Internet content, the importance of good, creative and original copy can not be overstated. I am referring to “conversion optimization” and “search engine optimization” (SEO). 
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