DMN3 Blog

Television ad spending reflects the fact that television is still king of the mountain for all of the important criteria used by marketing professionals in placing advertising dollars. The question is, “How long will it last?” 
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Those responsible for marketing budgets are becoming more and more optimistic about the U.S. economy and about their own company’s prospects for the coming years. How would your responses compare to this February 2011 CMO Survey? 
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Integrating email and social media effectively is not just adding “sharing” and “connecting” icons to your current email marketing communications. While that’s better than nothing, here are some strategies for more effective email and social media integration.  
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There’s been a lot of talk about the decline of email and the rise of social media as the appropriate channel to reach targeted marketing segments. In the online marketing world you would be best served by integrating the two… 
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It looks like the future is brighter for professional marketers as advertising budgets recover from 2009. Here’s a look at 2010 advertising expenditures… 
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The answer is absolutely! Now there’s a new tool to help: Smartphones. If you want to learn how direct mail can increase online sales success, read on… 
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The answer to how much Search Engine Optimization/Search Engine Marketing will be impacted is not clear yet. Here’s what we do know… 
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According to a recent Harvard study, only 12% of 2,100 companies stated that they were using social media effectively. Are You? Let’s examine what these 12% say they are doing…. 
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A number of recent surveys have assessed how organizations are using Social Media. See how you measure up… 
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There are two critical things you must have in place to realize the full potential of this kind of Internet marketing strategy. Without them, you may end up with a net “negative” for the experience. 
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