DMN3 Blog

Deal-of-the-day group purchasing sites like Groupon are sprouting up like weeds. Should you use them as part of your online marketing strategy? Only if you are prepared to do two important things to make the online promotion successful. 
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Do you use a website or landing pages as part of your effort to generate leads or sales? Do you routinely make specific changes based on quantifiable data from visitor traffic? If not, you should be turning to someone like DMN3 to help with your online marketing efforts. Why?… because you are leaving a lot of money on the table. 
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If you want a peek of what happened with the Internet in 2010, here are the numbers. You should be prepared to be astounded. 
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Is age one of the demographics that is important to you and your online marketing dollars? If so, then the data from Pew Research will be of interest to you… 
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2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t… 
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If you’ve been paying attention, you know that 2010 holiday retail sales easily beat analysts’ predictions. Leading the charge was online sales, with e-commerce sites seeing a 15 percent increase in sales over the 2009 holiday season, according to Spending Pulse. Other insights for you to consider as well… 
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What was once a fringe technology is becoming mainstream. Do you know the impact of DVRs on your television advertising dollars? Here’s the latest news and ways advertisers are responding… 
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Will your advertising and marketing strategies be impacted by what the FTC is proposing? Chances are they will be in one way or another. Here’s the gist of what they are proposing… 
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On December 1^st, the Federal Trade Commission (FTC) issued a report that proposes a new framework to protect consumer privacy. It seeks to provide safeguards concerning the commercial use of data obtained from consumers' online and offline behaviors. If you are a marketing professional, you should know what they are proposing. 
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Do you know that consumers are more likely to buy what you have to sell if they are already positively predisposed to your brand? You are probably thinking “Duh…I know that!” Then… why don’t you take advantage of this fact to improve your marketing success? 
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