DMN3 Blog

Will your advertising and marketing strategies be impacted by what the FTC is proposing? Chances are they will be in one way or another. Here’s the gist of what they are proposing… 
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On December 1^st, the Federal Trade Commission (FTC) issued a report that proposes a new framework to protect consumer privacy. It seeks to provide safeguards concerning the commercial use of data obtained from consumers' online and offline behaviors. If you are a marketing professional, you should know what they are proposing. 
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Do you know that consumers are more likely to buy what you have to sell if they are already positively predisposed to your brand? You are probably thinking “Duh…I know that!” Then… why don’t you take advantage of this fact to improve your marketing success? 
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Marketing research studies have given us at least some guidance as to when to use rational versus emotional advertising appeals. Do you adhere to what we know? 
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There is a dichotomy of thought on whether rational or emotional advertising appeals result in increased sales. Research studies indicate that it depends… 
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Mobile Barcodes use in advertising and marketing is accelerating rapidly. If you have been paying attention, you probably have noticed them in a lot of unexpected places.. 
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Email marketing can be risky and problematic for some. For others, it is crucial to meeting their marketing objectives. What’s the difference? 
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Your website design should include lead generation offers. The way you respond to web-generated leads makes a big difference in your ability to contact, qualify and close. How do you measure up? 
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I’ve often written about the importance of understanding your customer as you approach any marketing initiative. It all begins with the customer. Analysts at Forrester Research provide another way to understand your target market in planning any social media marketing campaign.  
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It should come as no surprise to you that Americans are rapidly embracing digital devices. If your online marketing strategy is tied to people using computers, you may miss the boat to meeting your digital marketing objectives.  
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