DMN3 Blog

Do you know that consumers are more likely to buy what you have to sell if they are already positively predisposed to your brand? You are probably thinking “Duh…I know that!” Then… why don’t you take advantage of this fact to improve your marketing success? 
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Marketing research studies have given us at least some guidance as to when to use rational versus emotional advertising appeals. Do you adhere to what we know? 
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There is a dichotomy of thought on whether rational or emotional advertising appeals result in increased sales. Research studies indicate that it depends… 
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Advertising expenditures were remarkably lower in 2009, compared to 2008, as the world-wide economic recession translated into an advertising recession as well. First quarter 2010 advertising expenditures reflect an advertising recovery and a renewed sense of confidence by marketers that the economy is heading in the right direction. 
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Marketing is all about aligning your product or service with the customers’ needs. Given that, you would think that organizations would spend a lot of time studying their current and targeted customers. Do you understand your customers and what drives them to buy your services?  
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You may or may not have noticed that last October the Federal Trade Commission (FTC) published its latest revision to guides governing endorsements and testimonials in advertising. The last revision dates back to 1980.  If you have not revised your use of endorsements and testimonials in both online and offline advertising based on the new Guide, you could find yourself in violation of federal law! 
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