DMN3 Blog

Steven Woods is a leading creator of technology platforms for some of today’s best marketers. As Co-Founder and Chief Technology Officer at Eloqua, he is responsible for the company’s strategy and vision. Eloqua brings customer management to the next level through a platform that takes the guessing out of lead management. With tools that automate, Woods and the Eloqua team help B2B clients manage online campaigns and leads using a dashboard. Truth be told, marketers benefit with better leads and more profitable sales. 
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Believe it or not, there are still many organizations that don’t understand that Business to Business (B2B) websites are different than Business to Consumer (B2C) websites. Optimizing B2B or B2C sites for conversions require the understanding of some basic differences. Here are a couple that are critical to understand: 
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