DMN3 Blog

Moms are the administrators of their households and control about 85 percent of household purchases. That’s approximately 2.1 trillion dollars of spending per year. That’s trillion with a “T.” Effective marketing to moms means more sales for your business. 
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Is age one of the demographics that is important to you and your online marketing dollars? If so, then the data from Pew Research will be of interest to you… 
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I’ve often written about the importance of understanding your customer as you approach any marketing initiative. It all begins with the customer. Analysts at Forrester Research provide another way to understand your target market in planning any social media marketing campaign.  
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Insight about both existing and targeted customers is extremely important to your success. Here are some marketing research strategies you can use to become better informed about your customers and what motivates them to buy… 
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Marketing is all about aligning your product or service with the customers’ needs. Given that, you would think that organizations would spend a lot of time studying their current and targeted customers. Do you understand your customers and what drives them to buy your services?  
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So often businesses bring a quality product or service to market and hope, “if we build it…they will come.” 
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