DMN3 Blog

While we wait for the fourth quarter of 2011 data on Internet ad spending, the first three quarters provide a robust growth picture. However, at least one organization finds the data not so rosy.  
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It’s no secret that online advertising will continue to see strong growth in 2011 just as it has in the last year. The question is, what kind of online advertising will grow and why… 
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2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t… 
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If you are a user or advertiser on twitter, then Twitter’s recent efforts should be of interest to you. Twitter has settled on an advertising approach and expects great things from “its "promoted" advertising products. 
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Promotional Coupons are a great incentive to get consumers to purchase your wares. Who hasn’t clipped coupons from the Sunday newspaper circulars at one time or another? If you haven’t kept up with the latest forms of coupons, you should… 
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You may or may not have noticed that last October the Federal Trade Commission (FTC) published its latest revision to guides governing endorsements and testimonials in advertising. The last revision dates back to 1980.  If you have not revised your use of endorsements and testimonials in both online and offline advertising based on the new Guide, you could find yourself in violation of federal law! 
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For many years now, television has been the favorite medium of people in the U.S. and other developed countries. Advertisers have recognized this fact and have made television and newspaper advertising the top two largest advertising channels. 
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If you are paying attention, you’ve probably noticed that traditional print sites are featuring more and more video stories. Here’s the reason… 
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