DMN3 Blog

Steven Woods is a leading creator of technology platforms for some of today’s best marketers. As Co-Founder and Chief Technology Officer at Eloqua, he is responsible for the company’s strategy and vision. Eloqua brings customer management to the next level through a platform that takes the guessing out of lead management. With tools that automate, Woods and the Eloqua team help B2B clients manage online campaigns and leads using a dashboard. Truth be told, marketers benefit with better leads and more profitable sales. 
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It’s no secret that online advertising will continue to see strong growth in 2011 just as it has in the last year. The question is, what kind of online advertising will grow and why… 
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Deal-of-the-day group purchasing sites like Groupon are sprouting up like weeds. Should you use them as part of your online marketing strategy? Only if you are prepared to do two important things to make the online promotion successful. 
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2010 was a rebound year for advertising. While large advertisers led the way, the third quarter saw small and medium-sized businesses regain their confidence and jump back into advertising spending in a big way. If you are still sitting on the sidelines, your competition isn’t… 
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Your website design should include lead generation offers. The way you respond to web-generated leads makes a big difference in your ability to contact, qualify and close. How do you measure up? 
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Scott Berg, Director of Digital Strategy for HP recently spoke with DMN3 Institute about marketing in today's environment. Scott is responsible for HP's global digital strategy that includes keeping the HP brand relevant and compelling for HP customers, partners, communities and employees. His previous position was Worldwide Media Director for HP.  
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Americans don’t like the way advertisers use behavioral targeting for promotions or content according to a new survey released on September 30th. 
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I keep a number of sayings in front of me as I work. Some of them may sound trivial. In fact they are really profound... 
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I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better... 
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There are essentially two issues that one should be concerned with regarding Duplicate Content on the Internet: 
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