If you use an email service, you likely have access to some standardized email metrics. How well you use them and how well you integrate metrics into your email campaigns is another matter…
[continued]
DMN3 Blog
DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.
Email Marketing: What Are You Measuring and Why?
Tuesday, March 09, 2010
1
Recent Posts
- Third Quarter 2011 Online Ad Spending: Did It Grow or Not?
- Where Do You Rank Customer Engagement As a Driver of Business Success?
- Taglines or Slogans: Do You Know that the Right One Can Double Sales?
- Print Advertising: Can It Be More Effective than Online Advertising?
- Consumer Behavior Tracking Coming to a Store near You!
- Mobile Marketing: Sophisticated Mobile Targeting Is Key Feature of New Integrated Advertising Campaign
- Mobile Marketing: Do You Have a Strategy?
- How Effective Are Nostalgic Appeals in Advertising?
- Do You Know that Signing Your Name Can Increase Your Shopping Engagement?
- Great Holiday Weekend Sales: Some Insights and Thoughts
Tags
- Ad Spending (3)
- addressable advertising (1)
- Advertising (24)
- advertising appeals (4)
- Advertising Endorsements (1)
- Advertising Expenditures (3)
- advertising research (3)
- Advertising Testimonials (1)
- Advertisng and Marketing Students (1)
- Affinity Marketing (2)
- approach motivation (1)
- avoidance motivation (1)
- B2B marketing (2)
- B2B websites (1)
- Bar Codes (2)
- Behavioral Targeting - Advertising (6)
- brand management (4)
- brand positioning (1)
- branding (2)
- Case Studies (1)
- Cause Marketing (1)
- Cause-Related Marketing (1)
- Competitor Insight (1)
- Competitor Intelligence (1)
- Consumer Behavior (1)
- Consumer Decison Making (4)
- Consumer Research (2)
- contextual advertising (2)
- Conversion Optimization (8)
- copywriting (1)
- Coupons (4)
- Customer Engagement (1)
- Customer Insight (6)
- Customer Relationship Management (1)
- Customer Service (2)
- Decoy Marketing (1)
- Digital Advertising (8)
- Digital Coupons (2)
- digital devices (1)
- Digital Marketing (12)
- Digital Strategy (1)
- Digital Video Advertising (2)
- Direct Mail (1)
- Direct Marketing (3)
- DVRs (1)
- E-Commerce (1)
- E-commerce Website (2)
- Eloqua (1)
- Email (7)
- Email Marketing (4)
- Email Metrics (1)
- emotional advertising (2)
- Engagement (1)
- E-Retailers (1)
- Facebook (6)
- Facebook Fan (3)
- Facebook Like (3)
- Facebook Page (2)
- Flash Sales (3)
- Group Purchasing Sites (2)
- Holiday Online Sales (1)
- homepage (6)
- Integrated Marketing (5)
- Interactive Marketing (10)
- Internet Activities (1)
- Internet marketing (28)
- Internet Numbers (1)
- Internet Shopping (1)
- Internet Users (1)
- Marketing (41)
- Marketing Case Studies (1)
- Marketing Research (11)
- marketing slogans (1)
- Marketing Strategies (8)
- Mobile Ads (8)
- Mobile Advertising (11)
- Mobile Bar Codes (2)
- mobile marketing (11)
- Mobile Sales (1)
- Mom Marketing (1)
- Newspaper Advertising (1)
- Niche Marketing (1)
- nostalgia advertising (1)
- nostalgia advertising appeals (1)
- Online Advertising (15)
- online endorsements and testimonials (2)
- Online Graphics (1)
- Online Lead Management System (1)
- Online Leads (2)
- Online Marketing (28)
- Online Photos (1)
- Online Reputation (1)
- online reputation management (1)
- Online Shopping (1)
- Online Tracking (6)
- Online Trust (3)
- Online Video (1)
- Online Video Advertising (3)
- optimization (10)
- Perceived Online Risk (1)
- positioning (1)
- Print Advertising (1)
- Profiles in Marketing Excellence (2)
- rational advertising (1)
- Recession Marketing (2)
- Retail Marketing (1)
- Retail Sales (1)
- Sales Cycle (2)
- Search Engine Marketing (6)
- Search Engine Optimization (6)
- Shop Online (1)
- Smart Phones (3)
- Social Media (25)
- Social Media Marketing (2)
- Social Networking (14)
- Social Technographic Profile (1)
- Social Technographics (1)
- Steven Woods (1)
- taglines (1)
- television advertising (5)
- Television Bar Codes (1)
- television commercials (1)
- Testimonials (3)
- Texas Children's Hospital (1)
- Too Many Choices (1)
- Trust (4)
- Twitter (2)
- Unique Selling Proposition (2)
- Value Proposition (2)
- Video Advertising (4)
- Web Copy (4)
- Web Copywriting (4)
- Website Design (15)
- Website Usability (4)
- Word-of-mouth advertising (1)
Archive
- February 2012 (1)
- January 2012 (5)
- December 2011 (3)
- November 2011 (5)
- October 2011 (4)
- September 2011 (4)
- August 2011 (5)
- July 2011 (4)
- June 2011 (4)
- May 2011 (5)
- April 2011 (4)
- March 2011 (5)
- February 2011 (4)
- January 2011 (4)
- December 2010 (4)
- November 2010 (5)
- October 2010 (4)
- September 2010 (4)
- August 2010 (5)
- July 2010 (4)
- June 2010 (5)
- May 2010 (4)
- April 2010 (4)
- March 2010 (5)
- February 2010 (4)
- January 2010 (4)
- December 2009 (5)
- November 2009 (3)
- October 2009 (4)
- September 2009 (8)
Friends
eMarketing Blogs DirectoryMarketingScoop
Blog TopList
BlogCatalog
Comments
Post has no comments.