DMN3 Blog

Will your advertising and marketing strategies be impacted by what the FTC is proposing? Chances are they will be in one way or another. Here’s the gist of what they are proposing… 
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On December 1^st, the Federal Trade Commission (FTC) issued a report that proposes a new framework to protect consumer privacy. It seeks to provide safeguards concerning the commercial use of data obtained from consumers' online and offline behaviors. If you are a marketing professional, you should know what they are proposing. 
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Later this Fall, you will see changes in online behavioral targeted advertising as the advertising industry experiences double digit growth in online advertising spending. 
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Are you aware of real time bidding? From the time you are directed to a URL and before that web page loads (typically less than a quarter of a second) an advertiser receives ad impressions that have been specifically targeted by the user about to access the URL. Based upon demographic, geographic and behavioral information (including past and current browsing), the advertiser analyzes it in context of placement and user experience; then decides what to bid on it; and decides which ad to show. All this takes place before the page loads...  
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If you buy, sell, use or even view online advertising, your experience is about to change… 
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Americans don’t like the way advertisers use behavioral targeting for promotions or content according to a new survey released on September 30th. 
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