DMN3 Blog

Creating trust is very important to online marketing. Without enough of it, potential customers will not take the actions you want when they visit your website. Here are some specific steps you can take to increase your perceived reputation and generate increased trust.  
[continued]

If so, how well do they comply with the recently revised FTC Guides on Endorsements and Testimonials? It’s my experience that many such online reputation management efforts either ignore or violate the spirit of the new FTC Guides. Online reputation and image management is now an essential part of "public relations" for many companies. 
[continued]

You may or may not have noticed that last October the Federal Trade Commission (FTC) published its latest revision to guides governing endorsements and testimonials in advertising. The last revision dates back to 1980.  If you have not revised your use of endorsements and testimonials in both online and offline advertising based on the new Guide, you could find yourself in violation of federal law! 
[continued]