DMN3 Blog

A lot of research has been published on the way Internet users read, yet business websites continue to ignore what we know. Is yours one of them? 
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Do you use a website or landing pages as part of your effort to generate leads or sales? Do you routinely make specific changes based on quantifiable data from visitor traffic? If not, you should be turning to someone like DMN3 to help with your online marketing efforts. Why?… because you are leaving a lot of money on the table. 
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How would visitors to your website rate it for usability? If the term is foreign to you, then you probably have a problem. An important part of the website design process is making sure that it is user friendly. Usability is the foundation of that effort. Let’s start with your words… 
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Your website never gets a second chance to make a first impression. When Internet users visit your website, they make a judgment about it AND your organization. That subliminal judgment also includes how trustworthy you are. Here’s why website quality and online trust are inseparable… 
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Creating trust is very important to online marketing. Without enough of it, potential customers will not take the actions you want when they visit your website. Here are some specific steps you can take to increase your perceived reputation and generate increased trust.  
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What are you doing to create initial trust with online visitors to your website? Remember that without a certain level of trust, your visitors will leave without taking any actions. One way to instill trust is to minimize the perceived risk in the minds of your users. Here are some specific things you can do to calm their fears… 
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Trust is the currency of the Internet. Without it, you cannot expect Internet users to share information, purchase products, communicate or collaborate with you. Unless you have a very well known established brand, you will need to build trust. Here are three ways you can do just that… 
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Marketing is all about aligning your product or service with the customers’ needs. Given that, you would think that organizations would spend a lot of time studying their current and targeted customers. Do you understand your customers and what drives them to buy your services?  
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Usability Optimization is fundamental to providing a good user experience on your Web site. It is a key factor in conversion optimization as well. Why is it then that many Web site owners don’t seem to have a clue about it? Let’s begin at the very beginning... 
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Most organizations today recognize they need a Web site. The problem is, most businesses don’t understand how to use a Web site as a business center to develop leads and sales. The result is a good looking Web site with lots of graphics and flash animation that may have brand appeal, but lacks the capability to achieve its organization's business objectives. 
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