DMN3 Blog

Writing headlines is the most important part of online copy writing. Your headline is the essential building block for conversion. It must first stop visitors from turning away from your site. Then, coupled with subheads, it must convey your marketing message. Do your headlines measure up? 
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A lot of research has been published on the way Internet users read, yet business websites continue to ignore what we know. Is yours one of them? 
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How would visitors to your website rate it for usability? If the term is foreign to you, then you probably have a problem. An important part of the website design process is making sure that it is user friendly. Usability is the foundation of that effort. Let’s start with your words… 
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Usability Optimization is fundamental to providing a good user experience on your Web site. It is a key factor in conversion optimization as well. Why is it then that many Web site owners don’t seem to have a clue about it? Let’s begin at the very beginning... 
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