DMN3 Blog

Is age one of the demographics that is important to you and your online marketing dollars? If so, then the data from Pew Research will be of interest to you… 
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Do you know that consumers are more likely to buy what you have to sell if they are already positively predisposed to your brand? You are probably thinking “Duh…I know that!” Then… why don’t you take advantage of this fact to improve your marketing success? 
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There is a dichotomy of thought on whether rational or emotional advertising appeals result in increased sales. Research studies indicate that it depends… 
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