DMN3 Blog

Celebrity endorsements are commonly used in advertising. Brands like Nike spend hundreds of millions of dollars each year on endorsements. If you plan on using celebrity endorsements, marketing research can help you make the right decisions. 
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Jeffrey Hayzlett  Best Selling Author of "The Mirror Test", Global Business Celebrity and Sometime Cowboy 
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Do you know that consumers are more likely to buy what you have to sell if they are already positively predisposed to your brand? You are probably thinking “Duh…I know that!” Then… why don’t you take advantage of this fact to improve your marketing success? 
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