DMN3 Blog

The use of nostalgia as an emotional advertising appeal has been pushed by numerous trade publications as a highly effective and persuasive advertising tactic. The result is that we see nostalgic themes in many advertising campaigns. Does the hype exceed the facts? Here’s what marketing research tells us… 
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Sexually oriented advertising appeals are prevalent. The question is how effective they are in driving sales and brand recognition? The answer is not as clear as it would seem by the prevalence of their use by advertising professionals. Here’s what we do know… 
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There is a dichotomy of thought on whether rational or emotional advertising appeals result in increased sales. Research studies indicate that it depends… 
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