The use of nostalgia as an emotional advertising appeal has been pushed by numerous trade publications as a highly effective and persuasive advertising tactic. The result is that we see nostalgic themes in many advertising campaigns. Does the hype exceed the facts? Here’s what marketing research tells us…
[continued]
DMN3 Blog
DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.
How Effective Are Nostalgic Appeals in Advertising?
Tuesday, December 20, 2011
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