DMN3 Blog

DMN3 Blog - written & maintained by Robert M Brecht, Ph.D.

Do You Use Online Reputation Management Strategies?

Tuesday, April 20, 2010

If so, how well do they comply with the recently revised FTC Guides on Endorsements and Testimonials? It’s my experience that many such online reputation management efforts either ignore or violate the spirit of the new FTC Guides. Online reputation and image management is now an essential part of "public relations" for many companies. 
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