DMN3 Blog

The answer to how much Search Engine Optimization/Search Engine Marketing will be impacted is not clear yet. Here’s what we do know… 
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Your website never gets a second chance to make a first impression. When Internet users visit your website, they make a judgment about it AND your organization. That subliminal judgment also includes how trustworthy you are. Here’s why website quality and online trust are inseparable… 
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Is your existing Web site or Web site design optimized? Web site optimization means both Search Engine Optimization (SEO) and Conversion Optimization.  
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Most organizations today recognize they need a Web site. The problem is, most businesses don’t understand how to use a Web site as a business center to develop leads and sales. The result is a good looking Web site with lots of graphics and flash animation that may have brand appeal, but lacks the capability to achieve its organization's business objectives. 
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The role of Web site Optimization is poorly understood by many organizations with Web sites. Typically, the two most important objectives of a Web site are to... 
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Wouldn't you agree that your B2B or B2C Web site should help increase your sales? It sounds simple enough, yet most of us fail to make the effort required to align it with target market sales cycles.  
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Believe it or not, there are still many organizations that don’t understand that Business to Business (B2B) websites are different than Business to Consumer (B2C) websites. Optimizing B2B or B2C sites for conversions require the understanding of some basic differences. Here are a couple that are critical to understand: 
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I am often amazed at how little people understand about marketing on the web. They build a website and think “traffic” is the answer to achieving their goals. They should know better... 
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There are essentially two issues that one should be concerned with regarding Duplicate Content on the Internet: 
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Website optimization is all about writing good copy. Whether creating online articles, white papers, web page copy, or other Internet content, the importance of good, creative and original copy can not be overstated. I am referring to “conversion optimization” and “search engine optimization” (SEO). 
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